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Downtown & Community Planning

Evansville, IN

Downtown Master Plan Update" (2016);
P.U.M.A. led an inter-disciplinary team to develop an action-oriented Master Plan for Downtown Evansville. The master plan process included developing an updated market assessment, managing outreach that included working groups and Open Houses, and the drafting of a plan document that serves as a "Community Handbook for City Building". The Master Plan focuses on implementation through a comprehensive Action Plan and includes a road map to help mobilize the community to form a self-sustaining downtown management organization financed in part by a proposed Economic Improvement District (EID).

The full plan document and the summary "Community Handbook" can be accessed from the Downtown Alliance website:

Prepared for Southwest Indiana Chamber;
Joshua Armstrong, Downtown Alliance Director (812) 425-8147

Rapid City, SD

"Rapid City Downtown Area Master Plan" (2016);
P.U.M.A. worked with the City of Rapid City and the Rapid City Downtown Business Improvement District (BID) to prepare a Downtown Area Master Plan and Design Guidelines. P.U.M.A. facilitated a robust community engagement process with input from more than 1,600 business, resident and community voices. The resulting Plan identi?es priorities for Downtown improvements over the next five-to-seven years in line with community values and aspirations.

Prepared for the City of Rapid City;
Sarah Hanzel, Long Range Planner II (605) 394-4120

Norfolk, VA

"Downtown Norfolk Strategic Plan" (2015);
P.U.M.A. worked with the Downtown Norfolk Council (DNC) to develop a strategic plan that took into consideration both current market dynamics and community goals for Downtown. The resulting DNC Strategic Plan identified nine major initiatives in three areas: Always Active, Innovation Hub, and Pedestrians First. Within the initiatives, the plan identifies and prioritizes specific improvements, policies, and funding options to guide the DNC for the next investment cycle. P.U.M.A. also prepared a separate, internal DNC document that lays out organizational structuring adjustments and funding filters to optimize the ability to implement the plan.

Prepared for Downtown Norfolk Council;
Mary Miller, President & CEO (757) 623-1757

Cleveland, OH

"Step Up Downtown: Vision and Tactical Plan for Downtown Cleveland" (2014);
Step Up Downtown is a downtown strategic plan for linking and enhancing development, public spaces, and destinations in Downtown Cleveland. P.U.M.A. was contracted by the Downtown Cleveland Alliance (DCA) to lead this project which knits together multiple project and district planning efforts. Step Up created downtown-wide strategies that can guide both private and public investment decisions through the next five to ten year investment cycle. The plan is also intended to help inform the effort to renew the Downtown Cleveland Special Improvement District. P.U.M.A. conducted a wide-ranging assessment of market trends and conditions in Cleveland, placing them within the context of our Global Trends research. In partnership with the Kent State University's Cleveland Urban Design Collaborative, Step Up combined the market research with urban design and platemaking principles, identifying 18 key connections that knit the elements of downtown Cleveland together in a cohesive whole.

Prepared for Downtown Cleveland Alliance;
Joe Marinucci, President and CEO (216) 736-7799

Missoula, MT

"Russel Street Development Recommendations" (2014);
As part of the New Mobility West Initiative, P.U.M.A. worked with a multi-agency team in the City of Missoula to prepared zoning and development recommendations for the Russell Street Area southwest of downtown. P.U.M.A. prepared a market assessment for the study area prior to leading a three day public process to cultivate a vision for the area that focuses on land use and built environment elements that foster an attractive, walkable, and bikeable neighborhood.

P.U.M.A. provided specific and actionable zoning recommendations to achieve the Russell Street area vision. Recommendations included development fee waivers, landscape standards that allow alternative street features and buffers, expediting the permitting process, development financing for highly desired uses, and incentives for shared and cross-access within blocks.

Prepared for Missoula Redevelopment Agency;
Chris Behan, Assistant Director (406) 552-6155

Sioux Falls, SD

"Downtown Plan 2025" (2014);
Progressive Urban Management Associates assisted the City of Sioux Falls to complete a market analysis and develop the framework for an update to its downtown master plan. The market assessment, which was completed in partnership with Denver-based Arland Land Use Economics, included forecasts for future development and was influenced by P.U.M.A.'s global trends report. After completing the market analysis, P.U.M.A. was subsequently retained to work with city staff to help format and draft plan recommendations. In addition to the market assessment, the plan includes a physical framework and action plan with detailed recommendations for the city and its civic partners.

Prepared for the City of Sioux Falls;
Dustin Powers, Economic Development Coordinator (605) 367-8897

San Diego, CA

"Imagine Downtown" (2013);
In January 2013, P.U.M.A. was chosen as the lead strategic planning advisor for Imagine Downtown. As San Diego's first post-redevelopment vision for its downtown, Image Downtown creates a compelling game plan to unify downtown, formalizes the re-engineering of the Downtown San Diego Partnership (DSDP) and identifies new tools and partnerships. The process to create Imagine Downtown was also unique, creating a strong platform for regional collaboration.

Imagine Downtown builds on past plans and respects each neighborhood's unique identity, its emphasis is clearly on downtown-wide initiatives that will benefit everyone. Four key categories anchor the Action Plan of Imagine Downtown, including:

  • "Build Your Business" which positions downtown as the hub of a vibrant bi-national economic region.
  • "Made to Move" which places emphasis on transit, biking and walking.
  • "Create the Vibe" which enhances the cultural experience for both visitors and residents.
  • "Make Your Place" which values livability and strengthens both the quality of life and connectivity of the six neighborhoods.

Imagine Downtown also formalizes San Diego's response to post-redevelopment in California and provides a robust work program and road map for a new DSDP. Based on the holding company approach, the DSDP is moving beyond its core competencies in advocacy and clean and safe services, adding affiliates to champion and mobilize resources for a variety of downtown needs.

Check out our blog: Imagine Downtown: San Diego's Post-Redevelopment Vision

Prepared for Downtown San Diego Partnership;
Kris Michell, CEO (619) 234-0201

Indianapolis, IN

"Velocity" Downtown Strategic Plan (2013);

P.U.M.A. assisted Indianapolis Downtown Inc. in a strategic planning effort, Velocity, which realigns the vision and priorities for Downtown to be in sync with market and investment opportunities anticipated over the next five years. Indy's Velocity provides the building blocks to begin the transformation of the downtown from a 9-5 employment and entertainment center to a multi-dimensional 24/7 neighborhood. The detailed Velocity Action Plan encompasses economic development, public space activation, transportation options, environment and experience, housing and livability, and arts, culture and sports.
The Velocity plan is grounded in reality, informed by more than 4,000 stakeholder inputs, a market assessment, housing study and research quantifying the economic importance of Downtown.

Check out our blog: Downtown Indy Moves Forward with Velocity

Prepared for Indianapolis Downtown Inc.;
Sherry Seiwert, President 317-237-2222

Covington, KY

"Center City Action Plan" (2012);
Completed in the summer of 2012, the Covington Center City Action Plan provides a market-responsive blueprint for the revitalization of Center City Covington. The Action Plan was designed to prepare Center City Covington with a vision and tactics to mobilize, unify and leverage resources from a variety of organizations that share an interest in creating a more prosperous city.

P.U.M.A., supported by the design team of MKSK and the University of Cincinnati Niehoff Studio, mt+a neighborhood revitalizations strategies, and New York-based MJB retail consulting, led a planning process in Covington to identify short and mid-term development opportunities and investment priorities for Center City. The Action Plan identified specific areas of Center City as immediate investment priority areas and identified three primary activity centers to focus plan recommendations and strategies: strong economy, inviting public realm and strong neighborhoods. In addition to laying out geographic and programmatic investment priority areas, the plan outlines the blueprint for two potential business improvement districts, as well as an organizational framework that unifies several likeminded groups to implement plan recommendations.

Prepared for the City of Covington;
Larissa Sims, Assistant City Manager (859) 292-2160

Grand Rapids, MI

"Downtown Framework Plan" (2011);
"Downtown Grand Rapids Organizational Blueprint" (2012);
Seeking to refresh its priorities and create a downtown vision the Grand Rapids Downtown Development Authority (DDA) sought a consultant team to create a Downtown Framework Plan. P.U.M.A. supported by local public relations and urban design firms led a market-based downtown planning process in Grand Rapids to identify both short- and near-term development opportunities and investment priorities for the DDA.

The Grand Rapids Framework process merged extensive community outreach with an evaluation of local market dynamics to create a market-based vision to guide the DDA. More than 1400 downtown stakeholders and community members participated in a strategic priority-setting that included a series of working groups open houses and an online survey. An evaluation of existing local market conditions and global trends provided a "reality check" and when merged with community aspirations for downtown created a market-based vision and program construct for the DDA. The implementation plan of the Framework provided recommendations for investment priorities organizational structure financing sequencing and benchmarks to measure results.

Prepared for the Grand Rapids Downtown Development Authority;
Jay Fowler, Executive Director (616) 456-3034

Monte Vista, CO

"Monte Vista Market Based Plan" (2011);
P.U.M.A. completed a market-based plan for the commercial districts of Monte Vista, a town of 4,500 persons that is the second largest city in Colorado's San Luis Valley. The plan sought to identify concepts and sites for new businesses and investment, organizational and financing options for implementation and to improve the overall business climate of the community. To develop recommendations, P.U.M.A. compiled a detailed market profile that included a retail leakage analysis, conducted stakeholder outreach and a community survey, and evaluated a number of special district options to provide financing for capital improvements and new investments. Recommendations included the creation of a Downtown Development Authority for Monte Vista, a local marketing district for Rio Grande County, several marketing and tenant recruitment ideas and an evaluation of new business concepts that could be spun off from the agricultural products grown nearby.

Prepared for the City of Monte Vista;
Don Van Wormer, City Manager (719) 852-2692

Rochester, MN

"Market-Based Downtown Plan" (2004);
"Downtown Rochester Master Plan" (2010)
The market-based plan encompassed 40 blocks of the city's central business district adjacent to the world-renowned Mayo Clinic. The market-based planning approach included a competitive analysis based upon an a variety of market analyses interviews and community surveys; niche and development strategies which provided an overall niche strategy for downtown and guidelines for development in several downtown sub-districts; and implementation strategies which offered prioritized and sequenced tactics for economic development environmental improvements parking management marketing tactics policies and incentives financing and organization.? P.U.M.A. managed all facets of the plan which was adopted and endorsed by Rochester City Council along with authorization of create a local tax abatement district to generate revenues to implement plan recommendations. A special services district was also subsequently formed by downtown property and business owners to finance ongoing marketing and economic development initiatives.

In 2010 P.U.M.A. worked on a Downtown Master Plan which further encouraged common interests and synergy between the City of Rochester the Mayo Clinic and the University of Minnesota Rochester to promote the orderly development of a vibrant downtown. The master planning process created a coordinated comprehensive master plan for downtown Rochester to carry out the goals and vision of growth of the downtown area over the next 20 years or more.

Prepared for the City of Rochester;
Douglas Knott, Downtown Development Administrator (507) 285-8233

Grand Junction, CO

"Center City Catalyst Master Plan" (2010);
P.U.M.A. led the consulting team to develop a master plan for a three block site located within downtown Grand Junction.The Master Plan was completed for a diverse civic client base that included the City of Grand Junction Mesa County Library District Downtown Development Authority and the Grand Junction Housing Authority.

The P.U.M.A. approach balanced both real estate economics and urban design throughout the entire planning process.Toward the end of the process recessionary economics caught up to Grand? Junction requiring a phasing and financing plan that relied heavily on public/private partnerships. Design features included mixed-use options for the library a senior recreation center housing office and other uses and the application of sustainable building practices.The financing plan for the project included a variety of public and private sources including tax increment financing housing tax credits and rental lease-back and revenue-sharing options. A governance structure to advance the project included a new development Authority that unites the project's major civic partners.

Prepared for the City of Grand Junction;
Kathy Portner, Project Manager City of Grand Junction (970) 244-1420

Wailuku, HI

"Wailuku Redevelopment Area Market-Based Plan" (2010);
P.U.M.A. was engaged to prepare a market-based plan to provide short- and long-term strategies to retain grow and attract high quality development new investment and appropriate businesses to Wailuku's Redevelopment Area. A market profile competition and retail leakage analysis public participation effort and a community survey were prepared for the competitive analysis and niche opportunities were identified. An implementation business plan that focused on the recommended priority initiatives including a policy and regulatory framework business development parking management a public market and the public realm was developed. In addition a redefined organizational structure and overall sequencing for all recommendations was identified.

Prepared for the County of Maui and the Maui Redevelopment Agency;
Erin Wade, Small Town Planner (808) 270-5517

Windsor, CO

"Windsor Downtown Master Plan" (2009);
P.U.M.A. and Britina Design Group were hired by the Town of Windsor to develop a Downtown Master Plan that concurrently addressed downtown design recommendations and the financial and organizational tools to implement those recommendations. Based upon extensive stakeholder outreach an understanding of the community's priorities sales and property tax projections and the overall financial capacity of the City and the private sector a three-phased financing strategy was developed. A measure to create a downtown development authority (DDA) was overwhelmingly passed in early 2011.

Prepared for the Town of Windsor;
Elizabeth Wardlaw, City Planner (970) 674-2409

Castle Rock, CO

"Downtown Castle Rock Master Plan" (2007 - 2008);
P.U.M.A. was the lead consultant for the Town of Castle Rock to complete a Downtown Master Plan. P.U.M.A.'s work included the preparation of an extensive market analysis stakeholder interviews and a community attitudes survey. In addition P.U.M.A. prepared a competitive analysis a niche strategy and character district development strategies for downtown Castle Rock. Development marketing and organizational opportunities were identified including the recommendation to form a Downtown Development Authority. In a November 2008 special election voters approved the formation of the DDA as well as a 3-mill property tax levy to enhance the DDA's ability to effect economic development incentives and other initiatives designed to enhance the vibrancy of Downtown.

Prepared for the Town of Castle Rock;
Fabby Hillyard, former Downtown Coordinator (303) 880-5767

Denver, CO

"Downtown Denver Area Plan" (2007);
In 1986 the City and County of Denver adopted a Downtown Area Plan prepared jointly with the Downtown Denver Partnership. The plan provided the long-term vision and understanding for land use urban design historic preservation transportation and other policies related to the form and function of Downtown. While much of the vision as conveyed in the plan's "Constitution" remains valid most of the conditions have changed dramatically. Further most of the areas surrounding the Downtown core have had new plans and significant public and private investment. As a result of these changed circumstances in 2007 the City and the Partnership agreed to jointly undertake a significant and comprehensive look at the Downtown area and its direction for the next 20 years. P.U.M.A. served as the project's primary local sub-contractor providing economic analysis implementation expertise and assistance in the community outreach process. P.U.M.A. prepared an assessment of existing economic conditions a global trends analysis and provided creative input into the final Downtown Plan strategy and document. The Downtown Plan was adopted by the Denver City Council in 2007 and implementation is currently being jointly managed by the City of Denver and the Downtown Denver Partnership.

Prepared for the City and County of Denver and the Downtown Denver Partnership;
Ellen Ittelson, Department of Community Planning and Development City of Denver (720) 865-2923
John Desmond, Vice President of Urban Planning and Environment Downtown Denver Partnership (303) 534-6161

Read further news about Denver's Downtown Area Plan

Cheyenne, WY

"Downtown Cheyenne Retail Assessment and Market-Based Downtown Plan" (June 2006);
Downtown Cheyenne is implementing a market-based plan prepared by P.U.M.A. the lead consultant and several partners. Recommendations from the market-based plan are based on an extensive market study that included an economic profile retail leakage analysis and surveys of local residents and downtown employees. The plan includes a niche strategy for downtown sub-district development strategies identification of opportunity sites and recommendations that encompass economic development physical improvements parking regulatory adjustments and a business plan for the Downtown Development Authority.

Prepared for the Cheyenne Downtown Development Authority;
Christian Cherek, Executive Director (307) 433-9731

Stillwater, OK

"Core Commercial Area Planning and Engineering Services" (January 2006);
P.U.M.A. was the lead consultant to assist the city of Stillwater in creating tangible action-oriented improvements for downtown and two aging commercial districts near Oklahoma State University. Key components of the plan included a competitive market-based analysis of the downtown market which includes an economic profile retail supply inventory and local competition analysis development climate review downtown niche strategy economic development strategy and a marketing strategy. The Plan provides a framework for improving downtown based upon six interconnected initiatives including public amenities and streetscape a Main Street dining and entertainment district a parking management plan facade improvements and design guidelines a downtown organization and business improvement district and downtown living.

Prepared for the City of Stillwater;
Paula Dennison, Community Development Director (405) 742-8214

Boulder, CO

"Downtown Boulder Strategic Plan" (February 2005);
"Downtown Business Recruitment and Retention Strategy" (2003)
In response to a new lifestyle shopping center being developed within one mile of downtown Boulder P.U.M.A. facilitated a strategic planning process that assessed economic and political forces and engaged downtown stakeholders and organizations in the development of a Strategic Plan. A market snapshot was developed to help justify niche and positioning strategies and to validate initial project Task Force observations and recommendations. From these first two steps a working paper was prepared that included areas of program emphasis for the short- and mid-term including small business support parking management marketing strategies product development options and areas of collaboration with the new lifestyle center. The Plan also offered suggested organizational roles and responsibilities to implement recommendations. P.U.M.A. also worked with downtown property and business owners to form the Downtown Boulder BID.

Prepared for the City of Boulder and Downtown Boulder BID;
Molly Winter, Director Downtown and University Hill Management Division/Parking Services (303) 413-7317
Sean Maher, Executive Director Downtown Boulder BID (303) 449-3774

Salina, KS

"Downtown Market-Based Plan" (April 2002);
Downtown plan including: 1) Competitive analysis with economic profile retail leakage and competition study community attitude survey and stakeholder outreach; 2) Niche strategies and development options for downtown as a whole and for each of five geographic sub-districts; 3) Recommendations and sequencing for plan implementation; and 4) Evaluation of downtown's existing business improvement district. P.U.M.A was subsequently hired to assist in re-engineering the downtown Salina BID assessment methodology.

Prepared for the City of Salina;
Jason Gage, City Manager (785) 309-5700

Read Further News from Salina

Boulder, CO

"Market-Based Plan for the University Hill Business District" (April 2001);
A market-based plan for the historic University Hill business district including an economic profile community attitudes survey and analysis of competitive business districts resulting in a niche marketing strategy to reconnect with its traditional market base of residents students and University workers. Suggested implementation tactics include marketing environmental improvements regulatory climate business development and public/private partnerships.

Prepared for the City of Boulder Downtown Management Commission;
Molly Winter, City of Boulder (303) 413-7317

Anchorage, AK

"Downtown Development Framework" (June 2000);
P.U.M.A. led a multi-disciplinary team that completed a market-based downtown plan during an intensive five-day process. The Downtown Development Framework document resulted from a Downtown Summit two-day intensive work session and a public presentation of plan concepts. The Framework identifies development zones connections and opportunity sites and recommends financial and organizational tools to guide implementation.

Prepared for the Anchorage Downtown Partnership;
Becky Beck, Executive Director (907) 279-5650