Progressive Urban Management Associates (P.U.M.A.) is a national leader in advancing downtown and community development. We advise clients on a wide range of management, marketing, financial and implementation tactics that help communities and organizations create and sustain thriving places.

M. Bradley Segal, President

M. Bradley Segal, President

Brad Segal has nearly 30 years of downtown management and community development experience as both a practitioner and consultant. He is one of the nation's leading authorities on downtown trends and issues, strategic planning for organizations involved in downtown and community development, and creating and renewing business improvement districts and pioneering efforts to create healthy communities.

Prior to establishing P.U.M.A., he designed and managed economic development programs as senior director of the Downtown Denver Partnership.

Brad holds a master's degree in business administration from Columbia University and a bachelor's degree in urban analysis from the University of California at Berkeley. He is currently serving his fourth term on the board of directors of the International Downtown Association and is a past president of Downtown Colorado, Inc. Brad has been a featured speaker on downtown issues in regional, national and international forums.

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Erica Heller, AICP, Vice President

Erica Heller, vice president with P.U.M.A., provides expertise in strategic planning, urban renewal and revitalization, market-based planning, neighborhood involvement, healthy food financing, sustainability, alternative energy, and tailored district development standards.

Erica has more than a dozen years of experience in economic development and planning. Prior to joining P.U.M.A., she worked for Clarion Associates, a planning and zoning consulting firm, assisting communities to craft land use policies, plans and regulations. Before that, she was a redevelopment specialist for the Lakewood Reinvestment Authority and a neighborhood planner for the City of Lakewood, Colo.

Erica has published and spoken on numerous topics including neighborhood involvement strategies, market-based planning, and development regulations for alternative energy. She currently serves on the Board of the Colorado Chapter of the American Planning Association. She holds a master's degree in public policy from the University of Colorado at Boulder and a bachelor's degree in political science from Yale University.

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J.J. Folsom, AICP, Vice President

J.J. Folsom leads placemaking planning and design services to create healthy places and more livable downtowns. He facilitates community outreach processes, conducts quantitative and qualitative best practice research and participates in strategic planning projects.

A seasoned urban designer and transportation planner, J.J. brings 20 years of experience that includes transit oriented development, downtown planning, streetscape design, complete streets and alternative transportation projects. J.J. has worked in several of Colorado’s most respected transportation planning and urban design consulting firms, including Charlier Associates, Civitas and MIG.

J.J. is an active member of the Colorado Chapter of the Urban Land Institute and serves on both the transit-oriented development and healthy places committees. He holds a master’s degree in urban and regional planning from the University of Colorado Denver and a bachelor’s degree in landscape architecture from the University of Arizona.

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Yvette J. Freeman, Senior Strategist

Yvette Freeman, senior strategist, assists P.U.M.A with downtown and business improvement district (BID) strategic planning efforts and healthy community initiatives. She also provides expertise in organizational management and community and economic development initiatives.

Yvette has nearly 15 years of experience managing BID’s. Prior to joining P.U.M.A., Yvette managed operations for the Silver Spring Urban District in Montgomery County, MD and also managed the Downtown Denver Business Improvement District during her tenure at the Downtown Denver Partnership.

Yvette has presented at several International Downtown Association conferences. Yvette has facilitated workshops focused on social justice issues, health and well-being. Yvette has a bachelor’s degree in Human Development and Family Studies and a certificate in Women’s Interdisciplinary Studies from Colorado State University in Fort Collins, CO.

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Erin Lyng, Senior Associate

Erin Lyng, senior associate with P.U.M.A., provides market research, communications, and project assistance to P.U.M.A’s healthy community, economic development and downtown strategic planning initiatives.

Prior to joining P.U.M.A., Erin worked for a non-profit public relations firm that specializes in communication strategies for energy, climate and health organizations. Before that, she handled communications for the Weatherization Assistance Program in the Colorado Governor’s Energy Office and worked for an advertising agency known for digital media strategy.

Erin is a member of the Emerging Planning Professionals Committee of the American Planning Association—Colorado Chapter. She holds a master’s degree in urban and regional planning from the University of Colorado at Denver and a bachelor's degree in economics from Boston College.

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Daniel Makela, Associate

Daniel Makela, associate with P.U.M.A., provides market research, quantitative and qualitative analysis, and project support for P.U.M.A.’s economic development and downtown planning efforts.

Daniel has prior experience with downtown planning, urban revitalization, and public policy development and implementation. Daniel lived in Louisville, Kentucky, where he held several different public sector and non-profit positions over five years. Most recently, he was a Senior Project Manager for the Louisville Downtown Partnership, the city’s downtown planning and management association. Before that, he was a project manager for the Mayor’s Innovation Team where he worked to identify and implement creative improvements to a variety of Louisville public services.

Daniel is a Next City Vanguard member and completed a fellowship from the NYU Wagner Graduate School of Public Service. He holds a master’s degree in community planning from the University of Cincinnati and a bachelor’s degree in economics from Centre College.

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Andrea Buglione, Project Assistant

Andrea Buglione, Project Assistant with P.U.M.A., provides research and report design for the team’s economic development and downtown planning efforts. She also helps manage special projects relating to local food systems and fresh food access.

Prior to joining P.U.M.A., Andrea worked in the public sector as a municipal planning director in Massachusetts, where she managed grants and facilitated public processes for community revitalization. Before that, she was a regional conservation coordinator at a land conservation trust through the AmeriCorps program.

Andrea holds a master’s degree in city & regional planning from the University of Pennsylvania and a bachelor’s degree in government from Smith College.

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