P.U.M.A. - Projects: Recent Work

Market-Based Planning

P.U.M.A. is a pioneer in developing market-based downtown plans. P.U.M.A.'s market-based plan merges a keen understanding of the marketplace with organizational development to create a downtown niche strategy and the tools to implement it.

Cheyenne, Wyoming
"Downtown Cheyenne Market-Based Plan" (June 2006);
P.U.M.A. served as the lead consultant for a market-based plan for downtown Cheyenne. Recommendations from the market-based plan are based on an extensive market study that included an economic profile, retail leakage analysis and surveys of local residents and downtown employees. The plan includes a niche strategy for downtown, sub-district development strategies, identification of opportunity sites, and recommendations that encompass economic development, physical improvements, parking, regulatory adjustments and a business plan for our client, the Downtown Development Authority.

Prepared for the Cheyenne Downtown Development Authority;
Christian Cherek, Executive Director (307) 433-9731

Stillwater, Oklahoma
"Core Commercial Area Planning and Engineering Services" (January 2006);
P.U.M.A. was the lead consultant to assist the city of Stillwater in creating tangible, action-oriented improvements for downtown and two aging commercial districts near Oklahoma State University. The development of the plan emphasized broad-based input from core commercial stakeholders, local business people, government leaders, key community leaders and citizens at large. The Plan provides a framework for improving downtown based upon six interconnected initiatives including public amenities and streetscape, a Main Street dining and entertainment district, a parking management plan, facade improvements and design guidelines, a downtown organization and business improvement district, and downtown living.

Prepared for the City of Stillwater;
Paula Dennison, Community Development Director (405) 742-8214

Boulder, Colorado
"Downtown Boulder Strategic Plan" (February 2005);
In response to a new lifestyle shopping center being developed within one mile of downtown Boulder, P.U.M.A. facilitated a strategic planning process that assessed economic and political forces and engaged downtown stakeholders and organizations in the development of a Strategic Plan. A market snapshot was developed to help justify niche and positioning strategies and to validate initial project Task Force observations and recommendations. The resulting Strategic Plan included areas of program emphasis for the short- and mid-term including small business support, parking management, marketing strategies, product development options and areas of collaboration with the new lifestyle center. The Plan also offered suggested organizational roles and responsibilities to implement recommendations, including partnership opportunities to leverage resources and energies, and other suggested steps to improve downtown's overall competitiveness.

Prepared for the City of Boulder and Downtown Boulder BID;
Molly Winter, Director, Downtown and University Hill Management Division/Parking Services
(303) 413-7317
Jane Jenkins, Executive Director, Downtown Boulder BID (303) 449-3774

Rochester, Minnesota
"Market-Based Downtown Plan" (August 2004);
A market-based plan for downtown Rochester, including a market analysis with an economic profile, analysis of competitive districts, evaluation of the development climate and a community engagement process composed of stakeholder roundtables, one-on-one meetings and a community survey. A niche marketing strategy and development districts were identified, and implementation strategies were recommended.

Prepared for the City of Rochester;
Douglas Knott, Downtown Development Administrator (507) 285-8233

Denver, Colorado
"Cherry Creek North Business Improvement District Strategic Plan" (September 2004);
Responding to changing market and political dynamics, the BID contracted with P.U.M.A. to complete a strategic plan to provide an operating road map for both the district and the BID for the next three to five years. The planning process included stakeholder outreach, a direct mail survey, a market snapshot, and a survey of comparable national BIDs with upscale retail districts. The strategic plan includes recommendations and short- and long-term sequencing using benchmarks.

Prepared for the Cherry Creek North Business Improvement District;
Marc H. Schtul, President (303) 394-2904

Salina, Kansas
"Downtown Market-Based Plan" (April 2002);
Downtown plan including: 1) Competitive analysis with economic profile, retail leakage and competition study, community attitude survey and stakeholder outreach; 2) Niche strategies and development options for downtown as a whole and for each of five geographic sub-districts; 3) Recommendations and sequencing for plan implementation; and, 4) Evaluation of downtown's existing business improvement district.

Prepared for the City of Salina;
Dennis Kissinger, City Manager (785) 309-5700

Read Further News from Salina

Edgewater, Colorado
"City of Edgewater Economic Development Plan" (December 2001);
"Plan Implementation" (2002 to present);
Comprehensive economic development plan for the City of Edgewater, a 100-year old community bordering Denver. Part I of the plan provides a competitive analysis based upon an economic profile, retail leakage study and community outreach process. Part II includes recommendations tailored to advance economic development in each of the City's four primary commercial areas, including a regional shopping center, traditional main street, state highway corridor and an abandoned neighborhood grocery store. The plan has been instrumental in attracting an Ace Hardware store and is currently guiding the city's efforts to acquire a vacant grocery store for conversion to a civic center.

Prepared for the City of Edgewater;
Bob Prewitt, Mayor (303) 238-7803

Boulder, Colorado
"Market-Based Plan for the University Hill Business District" (April 2001);
A market-based plan for the historic University Hill business district, including an economic profile, community attitudes survey, and analysis of competitive business districts resulting in a niche marketing strategy to reconnect with its traditional market base of residents, students and University workers. Suggested implementation tactics include marketing, environmental improvements, regulatory climate, business development and public/private partnerships.

Prepared for the City of Boulder Downtown Management Commission;
Molly Winter, City of Boulder (303) 413-7317

Lincoln, Nebraska
"Investment Strategy for a Competitive Downtown" (1998);
"Downtown Lincoln BIDs: Recommendations for Renewal" (1999);
"Downtown Strategic Plan Update" (April 2003);
P.U.M.A. and a real estate economics firm prepared a market-driven strategic plan for downtown Lincoln. The plan includes market analysis, niche and sub-district strategies, priority projects and organizational business plan components that have since been implemented. P.U.M.A. also assisted in the subsequent renewal of downtown Lincoln's business improvement districts and was most recently retained to facilitate a five year update of the Investment Strategy.

Prepared for the Downtown Lincoln Association;
Polly McMullen, President (402) 434-6904

Anchorage, Alaska
"Downtown Development Framework" (June 2000);
A P.U.M.A.-led team completed a market-based downtown plan during an intensive 5-day process. The Downtown Development Framework document resulted from a Downtown Summit, 2-day intensive work session and a public presentation of plan concepts. The Framework identifies development zones, connections and opportunity sites, and recommends financial and organizational tools to guide implementation.

Prepared for the Anchorage Downtown Partnership;
Rod Pfleiger, Executive Director (907) 279-5650

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