P.U.M.A. - Meet the Team

Progressive Urban Management Associates (P.U.M.A.) is a national leader in providing consulting services to advance downtown and community development. We provide management, marketing, financial and implementation tactics to help communities and organizations compete in a changing economy.

Founder and president Brad Segal has more than 25 years of downtown management and community development experience as both a practitioner and consultant. He is one of the nation’s leading authorities on downtown trends and issues, establishing and expanding downtown management organizations and creating business improvement districts to finance them.

Prior to establishing P.U.M.A., Segal designed and managed business development programs to attract jobs and investment to downtown Denver as senior director of the Downtown Denver Partnership.

Segal holds a master’s degree in business administration from Columbia University and a bachelor’s degree in urban analysis from the University of California at Berkeley. He has served on the boards of directors of the International Downtown Association and the Colorado Community Revitalization Association, and has been a featured speaker on downtown issues in regional, national and international forums.

Anna Jones provides expertise in special district formation, project management, and community outreach. At P.U.M.A., she has guided the successful formation of business improvement districts in a variety of towns and cities and has led business planning and project feasibility processes for several community development organizations.

Prior to joining P.U.M.A., Jones had 10 years experience in legal settings as an investigator and paralegal. She also spent several years working in Sri Lanka as a Peace Corps volunteer.

Jones served as co-chair of the East Colfax planning process in Denver which led to the first comprehensive citywide rezoning in nearly fifty years. Her work in this effort earned her several awards. She is also an active volunteer in a variety of downtown and community development organizations.

Jones has a bachelor’s degree in history from Western State College of Colorado.

Pamela Phox has extensive experience in market research, survey design, plan development and project management. At P.U.M.A., Phox manages all facets of market evaluations for downtown and community planning efforts, including economic profiles, retail leakage analysis and consumer surveys.

Prior to joining P.U.M.A., Phox created and managed the market research program of the Downtown Denver Partnership. This program, which includes a wide variety of real estate and economic data disseminated in verbal, written, graphic and digital formats, is viewed as the premier model for downtown management organizations throughout the nation.

Prior to her work at the Partnership, Phox provided research and program support for a variety of Denver-based organizations. She was a 2003 mayoral appointee to the Denver Landmark Preservation Commission.

Phox holds a B.F.A. from the University of Denver and she is a nationally recognized fiber artist.

Jamie Licko has experience in forming and operating downtown management organizations, and creating marketing and communication strategies. At P.U.M.A., Licko provides project management for business improvement district and strategic planning assignments.

Prior to joining P.U.M.A., Licko served as executive director for the Cedar Rapids Downtown District in Cedar Rapids, Iowa, where she managed all facets of a downtown organization that included a business improvement district, a membership organization and special events,marketing and branding programs. Licko guided the reengineering of the organization and led the successful effort to renew its 20-year-old BID.

Licko’s prior experiences were in marketing and communications, including work in television news. She was named an Eastern Iowa “40 under 40” Award Winner and is an active member of the International Downtown Association.

Licko holds a B.A. in Journalism and Communications from the University of Iowa.