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BID Formation & Renewal
For nearly 30 years, we have worked across the country to create more than 80 business improvement districts (BIDs) that collectively generate more than $100 million annually to maintain, market, and activate downtowns and other commercial areas. Selected project examples are featured below.
Long Beach, California
Downtown Long Beach Alliance (2022): Downtown Long Beach Alliance hired P.U.M.A. to refresh its mission, goals and objectives, organizational culture, and operations, resulting in “Downtown Long Beach Alliance Strategic Plan: Roadmap to Recovery, Resilience, and Inclusion.” The plan informed the subsequent business improvement district renewal effort, which raised rates by more than 35% and was approved by more than 80% of ratepayers.
Atlanta, Georgia
Field Operations Assessment and Implementation Strategy (2022): P.U.M.A. was hired by the Atlanta Downtown Improvement District to help address evolving clean and safe challenges in the downtown. Stakeholder feedback as well as findings from extensive fieldwork and an internal operations assessment were analyzed to inform recommendations, which included refreshing the clean and safe field operations and creating a more integrated approach for management of all maintenance, public safety, and social impact services.
San Jose, California
Downtown PBID Renewal (2022): Informed by the pandemic stabilization plan created with P.U.M.A. in 2020, the San Jose Downtown Association continued to work with P.U.M.A. to undertake strategic planning to guide the subsequent renewal of the Downtown property-based business improvement district. Downtown San Jose stakeholder groups were surveyed for input to craft the PBID renewal plan that builds on clean and safe services and adds new approaches in social impact, economic development, beautification, placemaking, and communications. The new PBID renewal plan, which expanded district boundaries, consolidated two benefit zones into one and increased the district budget by nearly 40%, was approved by property owners in a landslide vote of 88%.
Grand Rapids, Michigan
Downtown DID Reauthorization (2021): P.U.M.A. provided guidance to Downtown Grand Rapids, Inc. in the renewal of its downtown improvement district (DID). In concert with DID board and staff leadership, P.U.M.A. evaluated rates, assessment methods, boundaries, and snowmelt procedures. Ultimately, the renewal moved forward with support from the downtown Grand Rapids community.
Long Beach, California
Long Beach State of BIDs (2021): P.U.M.A. was hired by the Long Beach Council of Business Associations (COBA) to conduct research on the nearly dozen BIDs that exist in the City of Long Beach. The report, designed with graphic standards to communicate to a variety of constituencies, will be used as a tool to inform elected officials, civic leaders, BID managers, and the public at-large about the vital role BIDs play in delivering clean & safe services, spurring economic activity, and advocating on behalf of ratepayers. The report highlights collective impact metrics, profiles individual BIDs, and offers recommendations related to collaboration with the City of Long Beach, financial and technical resources, data collection and reporting, and collective action.
Chattanooga, Tennessee
Business Improvement District (2019): P.U.M.A. was hired by the River City Company to work with property owners, businesses, residents, and local officials to develop a plan for a downtown BID. The project included site visits, best practice research and public outreach. After BID approval in 2019, P.U.M.A. assisted in hiring a manager and contracting for clean and safe services. The BID provides safety ambassadors and beautification efforts, like litter pickup and pressure washing.
Burlington, Vermont
Downtown Improvement District (2019): P.U.M.A. was hired to assist the Burlington Business Association, the City of Burlington and business district stakeholders to create a downtown improvement district (DID). P.U.M.A.’s resulting plan recommended replacing the two existing districts with a nonprofit business improvement district (BID) and suggested that the new district have an expanded scope that included safety, cleanliness, marketing, economic development and mobility initiatives.
Santa Monica, California
Santa Monica Pier BID Feasibility (2018): The Santa Monica Pier attracts millions of visitors and is an economic anchor for the city and region. However, its success has strained management, and stakeholders were concerned that the Pier experience could erode without more resources for clean and safe services. P.U.M.A. was contracted to deliver recommendations for improvement and to protect its vitality over the next 5-10 years. New programs and revenue sources were recommended, including a BID.
Evansville, Indiana
Economic Improvement District (EID) Formation (2018): P.U.M.A. was engaged by the Southwest Indiana Chamber’s Downtown Alliance to help form an economic improvement district (EID) in downtown Evansville. Prior to its formation, Evansville was one of the largest U.S. cities without an improvement district. With an initial budget of over $600,000, one of the largest in the state, the EID focuses primarily on safety and beautification programs, business recruitment strategies and marketing.
Lincoln, Nebraska
Downtown BID Renewals (2016, 2006, 1999): P.U.M.A. was retained to counsel the Downtown Lincoln Association (DLA) for renewal of its management business improvement districts (BIDs) in 1999, 2006 and 2016. In each BID renewal cycle, P.U.M.A. took stock of local market and real estate dynamics and facilitated an inclusive outreach process to solicit priorities from affected stakeholders. The 2016 renewal established a management and marketing framework to improve downtown for the next 10 years.
Berkeley, California
Downtown Business Improvement District Renewal & Organizational Strategic Plan (2015): P.U.M.A. prepared a strategic plan to help the organization adapt to changes in the market and prepare for BID renewal. Robust public outreach included roundtable discussions, public meetings and board workshops. Recommendations included a new operating construct, organizational diversification ideas and an outline for BID renewal. We have worked with Downtown Berkeley since the BID was formed in 2010.
Santa Monica, California
PBID Formation and Expansion (2008-2015): P.U.M.A. has worked with downtown Santa Monica since 2007 when we led a strategic planning process that resulted in an overhaul of how downtown is maintained, marketed and managed. We helped the community overcome long-standing divisions that resulted in the formation of a property-based business improvement district (PBID) that generates nearly $4 million. We also worked with Downtown Santa Monica, Inc. on expansion of the PBID.
Arvada, Colorado
Olde Town Arvada Business Improvement District (2014): P.U.M.A. worked with Olde Town to create a business improvement district (BID) focused on marketing and events, streetscape enhancements and maintenance. We conducted the initial feasibility analysis and petition drive, leading to the election. Our inclusive process led to a successful election in which the BID was approved by 78% of voters. The City of Arvada matched the BID assessment, establishing a strong public-private partnership.
Denver, Colorado
The Fax Mayfair Business Improvement District (2014): P.U.M.A. assisted the Fax Partnership form its business improvement district (BID) along Colfax Ave. The effort included comprehensive business/property owner outreach, and developing a work plan, budget and assessment models. After the BID passed with 96% voter support, P.U.M.A. developed a work plan, assessment method, and budget with extensive input from property owners, city agencies, and neighborhood stakeholders.
Denver, Colorado
Santa Fe Business Improvement District (2014): The community development corporation NEWSED, with support from the City of Denver, hired P.U.M.A. to facilitate the process to form the Santa Fe Business Improvement District (BID) along Santa Fe Drive. The area encompasses the heart of the Santa Fe Arts District and is home to galleries, studios, retail and creative endeavors. P.U.M.A.’s work included engaging a variety of stakeholders for input and designing a successful work plan.
San Diego, California
Downtown San Diego Partnership (DSDP) Organizational Blueprint (2012): P.U.M.A. worked with DSDP to develop an organizational restructuring plan. With the demise of tax increment financing and the city’s redevelopment authority, DSDP needed an action plan to more forcefully influence downtown planning, development and investment decisions. The resulting blueprint created an innovative private/public partnership holding company, connecting tools critical to the future of downtown San Diego.
San Jose, California
PBID Renewal (2012): P.U.M.A. worked with the San Jose Downtown Association and the City of San Jose Redevelopment Agency to create a property-based business improvement district (PBID). We managed all aspects of the PBID feasibility study and the district creation process, including research, community outreach and plan development. A key component was the inclusion of a verifiable base level of services agreement from the city ensuring that PBID-financed services would be supplemental.
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